Notorious Cigars debuted in the spring of 2025, being the creation of UFC champion Conor McGregor. Launched as an extension of his personal brand, Notorious was developed in partnership with MJ Frias, a long-established cigar manufacturer known for its production expertise in the Dominican Republic. The cigars are made using hand-selected tobaccos sourced from the Dominican Republic, Nicaragua, and Mexico, with an emphasis on traditional rolling methods and quality control. Positioned as a lifestyle brand, Notorious Cigars reflects McGregor’s public image and philosophy, aiming to appeal to consumers seeking a bold and distinctive smoking experience. The brand’s production and blending are overseen by experienced cigar artisans, with a focus on delivering balanced flavor and craftsmanship.
